Building a Brand? Read This Before Contracting a Branding Agency
How to avoid the boasters, the ‘yes-men’, the fake case studies, and the click-baiters…and instead find the deeper thinkers, the probers, and those who execute on ideas… Okay, this title may be a little click-baitey but….you really should read this before contacting a branding agency. They say it takes ten thousand hours to master a […]
How to Grow a Renewable Energy Company’s Audience
…without spamming LinkedIn or ‘networking’ to the point where it becomes creepy… Growing an audience is the most important, yet most difficult, part of growing a brand – especially when it comes to content marketing. Why? Because an audience means authority, authority means contracts, and contracts mean real opportunities to make meaningful change in the […]
What You Can Learn about Brand Personality from Boris Johnson’s Hair
In the summer of 2019, the BBC released a YouTube video entitled ‘Boris Johnson: The Boy Who Wanted to be World King’. Reaching the pinnacle of British politics has taken him as close to that title as he’ll likely ever get, and he did it by playing the joker. But what can this tell us […]
