Sustainable Brand: Fair Furniture

Sustainable brand, Fair Furniture designs and manufactures furniture with respect for people, the environment and resources. Their main challenge was to create a brand that stood out from the minimal Ikea clones and communicated their main values of honesty, playfulness, fairness and quality. It had to balance high quality aesthetics while still transmitting a feeling of nature. It was also important to communicate the genuine sustainability of the company and avoid green washing.