The role of UX and branding in the energy transition
Communicating the why and how of the Energy Transition is a major challenge. This is why design matter now more than ever. We provide clean energy companies with outstanding UX and branding that builds trust and turns data-heavy insights into accessible digital experiences.
UX and branding design for energy transition and clean tech companies
A renewable energy company’s audience is of paramount importance to its ability to be at the forefront of the future. A voice is only powerful when it has an audience listening to it, and in the renewable energy market – a market revolutionising the way that we, as humans, live – the human connection is as vital as facts, figures, and science are.
We were contracted as UX consultants to provide ongoing support to their in-house team. We have reorganised the user navigation of the Benchmark Pro portal and created new user flows amongst many other design improvements.
The challenge
Turn complex data heavy portal into an easy to use, frictionless and useful tool.
The solution
After user testing we identified that the main navigation was confusing and unessariarely complicated. This lead our design team to simplified the levels of navigation and a implement a bolder visual hierarchy.
A design system was created to help with the complex nature of the design.
The impact
The analysts who use the portal can now access information much quicker than before leading to a greater uptake of the product.
The design system helped their in-house designers and developers produce quicker and more consistent designs.
“Bridge Studio have helped us elevate our web portals. They refined the user experience, making complex data more accessible and engaging for our users. Our users can now navigate our suite of analysis and data with ease, thanks to their thoughtful design and user-first approach.”
Got a project in mind? A problem to crack? Need a UX and branding agency? Drop us a message, we’re all ears (and keyboards). Let’s make something brilliant together.
Got a project in mind? A problem to crack? Send us a message.