Archives for October 2021

15/10/2021 - No Comments!

How to improve design client relationships

Client relationships

Want to avoid soul crushing endless changes to your work? This post will tell you how to improve design client relationships and decrease the amount of rounds of amends and changes.

Understand your design client's needs

Start by really understanding the client’s needs and doing your best to resolve their problem. You’ll likely receive less rounds of amends if you actively listen to the client and aim to achieve their goals rather than producing a piece of design for Dribble.

Ask what they want to achieve with the change:
It’s our job to guide clients through the design process. Don’t expect them to instinctively know why a design choice works or not. When you ask them why they want to make the change you can understand their motivation and perhaps prescribe a better solution. 
At Bridge Studio we always make it clear to our clients that we’re here provide solutions to their problems. Rather than them wasting their time by trying to provide a solution such as picking an exact colour we ask them what they are trying to achieve with that change. Once we know that we can resolve the problem and sometimes we can create a better solution to the one prescribed by the client.  

Onboard clients properly

When the client sees you have a tight process, this increases their trust in you and they will be less tempted to give you subjective changes. Give them a clear structure for giving feedback. For example, “At this point in the project we’d like to know if the moodboard represents our brand values and its general style & tone of voice will connect with our audience?”. The client is much more likely to give you sensible feedback if you follow this path rather than asking them, “Do you like it, yeah?” similar to how your nephew Timmy would ask his mother does she like his latest drawing.

Set objective design goals

Following on from the previous point, feedback becomes easier to deal with if you have collaboratively set goals for the project. You can then have a sensible discussion about whether something achieves its goals rather than arguing if something is "nice" or not.

Set limits

Clearly state how many rounds of changes will be made for free for each deliverable, then after that sate how the extra changes will be charged. Also, make it clear how many changes have been made at each point so there are no surprise extra costs.

Improve your client relationship by being flexible

Use your common sense when charging for extra rounds of amends. Own up if you have made a mistake and change it for free. If the client makes an honest mistake and it’s easy to change, don’t charge them for this, a bit of good will goes a long way.

It’s the clients project and money

Sometimes you’ll be in a situation when you’ve applied the above tips and the client is still micromanaging you. At this point you can accept that this is how the client will always act and finish the project or return the client’s money and recommend another designer to them. At the end of the day it’s their party and they can cry if they want to. 

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Published by: James in Uncategorized

04/10/2021 - No Comments!

Brand Workshops for Good: Bridge Studio in Kenya

Bridge Studio Creative Director James Eccleston’s trip to Kenya over the summer preluded the launch of an exciting new collaboration with Viajes Tumaini…

Bridge Studio’s brand workshops provide businesses with the opportunity to discover who they really are. We help organisations channel their inner voice to authenticate their operations, connect better with their customers, and ultimately leverage growth. We use our brand workshops for good, helping business who help humanity. 

Bridge Studio supports businesses that help make the world a better place, working primarily with NGOs, fintech start-ups and small and medium-sized businesses who want to make the step from small to global operations. But, this summer, our mission was that little bit more unique.  

Working with the NGO Tumaini

Spain-based NGO (or ONG in Spanish) Viajes Tumaini help voluntary workers connect with communities in the developing world. Primarily geo-focused on Asia, Africa, and Latin America, Tumaini help animals, people, and our planet. 

Tumaini epitomises the type of business that we, at Bridge Studio, love to work with in our brand workshops for good. This summer, we took our professional relationship with Tumaini to the next level, helping disadvantaged communities at the heart with our first mission 8000 kilometres away in Kenya.  

With Tumaini, Bridge Studio is bringing brand Workshops for Good to disadvantaged people all around the world. 

Our brand workshops for good with Tumaini were first delivered to the Maasai women in Kenya who make artisan products, such as jewellery, baskets, and clothes (amongst other things). 

The Maasai people of Kenya have a rich history. They are one of most well known African tribes due to their links with the national game parks of east Africa, in Kenya and Northern Tanzania. The Maasai Mara National Reserve in Southern Kenya is named in honour of the Maasai people. 

Their cultural history is rooted in big game hunting. Until recently, a Maasai boy was only considered a warrior if they killed a lion single-handedly with a spear. Cattle forms a large part of the Maasai’s life, culture, and trade. 

In recent decades, the Kenyan government has encouraged the Maasai people to move away from their semi-nomadic lifestyle. This has occurred to a fairly large extent. However the Maasai people, even now working in the modernised, urban world, want to stay true to their strong, colourful heritage. 

Bridge Studio’s brand workshops for good helped Maasai women improve their connections with customers and sales.

The brand workshops for good

How did Bridge Studio and Tumaini help Maasai women better their product sales? 

The first of our brand workshops for good in Kenya focused upon story telling. When James arrived in Kenya with Monica Herreras Martinez of Tumaini, they decided to use role play to help the Maasai women better understand the interpersonal dynamic at play between a salesperson and a customer. 

We began by introducing a bad role play to the Maasai woman, where we sold too aggressively or displayed poor body language. Then, the sellers explored the ins and outs of the role play, commenting on how they could better connect with the customer. 

Bridge Studio and Tumaini announce the launch of brand workshops for good.

For example, the bracelets that the Maasai women craft take up to a day to make. They are all furnished in rich cultural traditions, with the designs each having a unique meaning. The aim of our workshop was to support the sellers in improving their communication of these incredible stories and traditions to add weight to their sales. 

The Maasai women were the first group that enjoyed one of our brand workshops for good.

Within this, we were teaching the brand workshops for good members some key branding principles. The value of the human, personal touch is something that we constantly work with on differing scales with the organisations that normally partake in our workshops back in Madrid. The only thing that makes a business truly unique is the people behind it, and this is where the Maasai women are some of the most authentic businesspeople of all. 

Want to properly portray the power of people in your branding? Get in touch today

Published by: James in Uncategorized