Genuine brand messaging in an uncertain time
Today while deleting a deluge of impersonal copy and paste marketing e-mails asking me to ‘stay safe’, (like they give a hoot) the doorbell suddenly rang. A young man on…
Thinking about design
What rugby taught me about business and design
Apart from fighting obesity, diabetes, high blood pressure, mental wellbeing and lowering cholesterol, what exactly is playing rugby good for? The lessons at school that have best served me have…
How walking can unlock your creativity
Is your creative brain stuck? Have you ever sat down at your desk to resolve a creative problem and then your brain decides it has no interest in doing what…
How to improve your focus
Do you remember that guy who got caught doing that thing to that wolf and the best thing was… oh wait a moment I just got a message… oh…
Logo design process
Usually when designing a logo it will be in the wider context of the brand. The logo is just one part of how the brand communicates. Having said that, depending…
Hostelworld rebrand opinion
Hostelworld, as the name cunningly suggests, is an online hostel booking site. Since it started way back in 1999 the company has gone from strength to strength and is now…
6 tips for new design students
1. Side projects Is it enough just to turn up to class and get a good grade? In these hyper competitive times it helps to set yourself apart. Perhaps a friend of…