1. Why, how, what
This focuses you on why you get out of bed in the morning to do what you do. Basically why your company exists. This is based on Simon Sinek’s “Golden Circle”. The idea is people buy WHY you do something not what you do. This is what we need to talk about in your messaging.
2. Brand values
This expands on your ‘why’. These values will form a base for everything you do, from writing a blog post to how you treat your staff. It will also help to align your employees around a common goal. We will also drill down on every value and explain what exactly it means in the context of your business.