1. Why, how, what
This focuses you on why you get out of bed in the morning to do what you do. Basically why your company exists. This is based on Simon Sinek’s “Golden Circle”. The idea is people buy WHY you do something not what you do. This is what we need to talk about in your messaging.
2. Brand values
This expands on your ‘why’. These values will form a base for everything you do, from writing a blog post to how you treat your staff. It will also help to align your employees around a common goal. We will also drill down on every value and explain what exactly it means in the context of your business.
Empathy is an important skill in business, the better you understand your audience the more able you are to provide a product that they value. We’ll help you identify your audiences needs and how you can fulfil them. We can help you find insights from your customers and gather feedback on your brand.