How to Grow a Renewable Energy Company’s Audience
…without spamming LinkedIn or ‘networking’ to the point where it becomes creepy… Growing an audience is the most important, yet most difficult, part of growing a brand – especially when it comes to content marketing. Why? Because an audience means authority, authority means contracts, and contracts mean real opportunities to make meaningful change in the […]
Six Branding Mistakes That Could Send Your Company to the Grave
Branding mistakes are deadly sins. Yet, they are often avoidable. Here’s how to avoid a grisly branding fate this Halloween. When it comes to the corporate world, bad branding can be a deadly sin. However, ‘bad branding’ comes in many different forms. Your brand is your business in human form – the symbolism, colours, language, […]
How to improve design client relationships
Want to avoid soul crushing endless changes to your work? This post will tell you how to improve design client relationships and decrease the amount of rounds of amends and changes. Understand your design client’s needs Start by really understanding the client’s needs and doing your best to resolve their problem. You’ll likely receive less […]
Brand Workshops for Good: Bridge Studio in Kenya
Bridge Studio Creative Director James Eccleston’s trip to Kenya over the summer preluded the launch of an exciting new collaboration with Viajes Tumaini… Bridge Studio’s brand workshops provide businesses with the opportunity to discover who they really are. We help organisations channel their inner voice to authenticate their operations, connect better with their customers, and […]
A word paints a thousand pictures: Why messaging is vital in branding
‘Words are, in my not so humble opinion, our most inexhaustible source of magic’. The often-forgotten importance of effective business communication. ‘Why are you quoting the Harry Potter books?’. ‘Have these people not grown up yet?’. ‘You realise magic isn’t real, right’? Yes, we are quoting Harry Potter – wand-waving extraordinaire Albus Dumbledore to be […]
What You Can Learn about Brand Personality from Boris Johnson’s Hair
In the summer of 2019, the BBC released a YouTube video entitled ‘Boris Johnson: The Boy Who Wanted to be World King’. Reaching the pinnacle of British politics has taken him as close to that title as he’ll likely ever get, and he did it by playing the joker. But what can this tell us […]
Workshop: How we resolved an NGOs biggest problems
A couple of months ago we were contacted by the Spanish NGO, Tumaini, asking us for help in resolving some of the problems they had. Tumaini is an NGO that helps projects all over the world by organising volunteers, online classes, workshops and fundraising. Being in the thick of things day in, day out, meant […]
Genuine brand messaging in an uncertain time
Today while deleting a deluge of impersonal copy and paste marketing e-mails asking me to ‘stay safe’, (like they give a hoot) the doorbell suddenly rang. A young man on the intercom said he couldn’t hand the package to me personally but he’d leave it on the doorstep. He said it was from WaiWai and […]
What rugby taught me about business and design
Apart from fighting obesity, diabetes, high blood pressure, mental wellbeing and lowering cholesterol, what exactly is playing rugby good for? The lessons at school that have best served me have come not from academic areas like maths or science but from playing rugby. Here are a few things I’ve learnt while playing rugby at school […]
How walking can unlock your creativity
Is your creative brain stuck? Have you ever sat down at your desk to resolve a creative problem and then your brain decides it has no interest in doing what you tell it to? Sound familiar? Yeah, thanks brain. Now when are you going to be creative? One of the best ways to unblock your […]
Logo design process
Usually when designing a logo it will be in the wider context of the brand. The logo is just one part of how the brand communicates. Having said that, depending on the brand, the logo can play a major role in the brand communication. Some logos such as Google’s take a front seat while others […]
Hostelworld rebrand opinion
Hostelworld, as the name cunningly suggests, is an online hostel booking site. Since it started way back in 1999 the company has gone from strength to strength and is now the leading hostel booking provider. When backpacking around Latin America, the Hostel World app became my favourite means of booking a bed for the night. […]
6 tips for new design students
1. Side projects Is it enough just to turn up to class and get a good grade? In these hyper competitive times it helps to set yourself apart. Perhaps a friend of a friend is running a club night for which you could design some flyers, or perhaps you could design something for a local cafe, there […]
