Branding, Naming, UX
We were initially contracted to update the IFP-FIP website and refresh their look and feel. We soon discovered that the real problem was not just that the website needed a refresh but the whole brand had much deeper problems. The first challenge would then be to convince a managing board of 15 members for the need to change. Once this was done we then had to align all the board members around a winning brand strategy and visual identity.
Bridge helped IFP-FIP surface their real brand problems by running a using testing session on their website. In this session we identified that their name wasn’t understood by their audience and their communications had to be simplified. We then ran a workshop that helped the NGO clarify their main purpose and create a communicate strategy. Their visual identity was also updated to reflect their new focus on their core values.