Design disciplines
Branding, Naming, UX

Team
Bridge Studio

The Challenge
We were initially contracted to update the IFP-FIP website and refresh their look and feel. We soon discovered that the real problem was not just that the website needed a refresh but the whole brand had much deeper problems. The first challenge would then be to convince a managing board of 15 members for the need to change. Once this was done we then had to align all the board members around a winning brand strategy and visual identity.

The Solution
Bridge helped IFP-FIP surface their real brand problems by running a using testing session on their website. In this session we identified that their name wasn’t understood by their audience and their communications had to be simplified. We then ran a workshop that helped the NGO clarify their main purpose and create a communicate strategy. Their visual identity was also updated to reflect their new focus on their core values.

Web branding
Positioning statement
Logo design
Logo concept
Copy writing
Forus branding
Lanyard
Typography
User personas forus
NGO stationary brand
Stationary design

Selected Works

OSI brandingBranding

Forus rebrandBranding

PastoraBranding