Design disciplines
UX & Branding

Client
Private

Location
Madrid, Spain

Team
Bridge Studio

The problem

There is no instruction book for pregnant women, especially for first time mothers. The internet has lots of information but can be overwhelming and difficult to filter out bad advice. 

Nutrition
Pregnant women often find conflicting information on line about what nutrients they need which is made worse by not always having immediate access to a health professional. 

Social isolation
The body changes in ways no one else can understand unless they are also pregnant. On top of that, even family and loved ones may not be able to completely empathise with how you feel. 

Time management
With so many changes happening all at once, physically and emotionally, it's hard to keep track of what you should be doing and when. There are often problems synchronising various calendars. 

User persona summary

Brainstorming the rough concept of the app

User flow

Visual branding

The final design

An app that brings everything a pregnant mother needs to know together in place with intuitive UX

Social: a place for mums to connect and learn

Calendar: a place to keep up-to-date on appointments and events

Nutrition: a place to plan meals and learn about what to eat