Design disciplines
UX & Branding

Client
Private

Team
Bridge Studio

The problem

There is no instruction book for pregnant women, especially for first time mothers. The internet has lots of information but can be overwhelming and difficult to filter out bad advice. 

Nutrition

Nutrition
Pregnant women often find conflicting information on line about what nutrients they need which is made worse by not always having immediate access to a health professional. 

Social

Social isolation
The body changes in ways no one else can understand unless they are also pregnant. On top of that, even family and loved ones may not be able to completely empathise with how you feel. 

Calendar

Time management
With so many changes happening all at once, physically and emotionally, it's hard to keep track of what you should be doing and when. There are often problems synchronising various calendars. 

User persona summary

Personas

Brainstorming the rough concept of the app

Rough-ideas

User flow

Flow

Visual branding

Look-and-feel

The final design

An app that brings everything a pregnant mother needs to know together in place with intuitive UX

Home-Description-1
Thumnail-large

Social: a place for mums to connect and learn

Social-2

Calendar: a place to keep up-to-date on appointments and events

Calendar

Nutrition: a place to plan meals and learn about what to eat

Recipes

Selected Works

Pregnant Mothers AppUX & Branding

OnCard AppUX & UI

OSI brandingBranding

Fair FurnitureBranding

Forus rebrandBranding

PastoraBranding