UX & Branding
There is no instruction book for pregnant women, especially for first time mothers. The internet has lots of information but can be overwhelming and difficult to filter out bad advice.
Pregnant women often find conflicting information on line about what nutrients they need which is made worse by not always having immediate access to a health professional.
The body changes in ways no one else can understand unless they are also pregnant. On top of that, even family and loved ones may not be able to completely empathise with how you feel.
With so many changes happening all at once, physically and emotionally, it's hard to keep track of what you should be doing and when. There are often problems synchronising various calendars.
The final design
An app that brings everything a pregnant mother needs to know together in place with intuitive UX