WifiVox User Experience

Client
WifiVox.

What
UX Design - Visual Design - User Testing.

Goal 
The goal of the project was to add a new product and increase conversions. The previous site had to be vastly simplified while still maintaining the core functionality. User testing was carried out on the existing site and pain points were identified. In addition to this their core users were interviewed to identify their needs, the design was then based on these findings.