Homeland

What is Homeland?
Homeland is a money transfer app aimed at African immigrants in the EU and North America. It enables them to send money from their bank accounts to mobile wallets in Africa.

The challenge
1. Create an app that lets you send money quickly.
2. Create an app that culturally resonates with African immigrants.
3. Create an app that is simple to use but has sufficient security checks to prevent fraud.

The process

User interview
The interview sample took into account immigrants from Africa in the EU and North America aged from 25 to 38, who had strong ties to their families back home.