Client
La Noria Coffee Project.

What
Brand creation and packaging.

Challenge 
Promote local coffee farmers and the La Noria Coffee Project brand. The secondary goal was to differentiate the brand from other specialty coffee roasters.

Solution
Use the first name of the coffee farmer on the coffee bag with an abstracted map of their farm's location within the typography. Bold colourful typography was used to attract attention while on the shelf next to other products.