Marchando Cocina offers traditional quality Spanish food at a reasonable price. Their customers are busy but want to enjoy home cooked food without the hassle of preparing the food themselves.
The main objective was to reflect the quality of the food in the identity thus adding more value to their products.
A brand workshop was given where the companies values and market position was established. Once the brand values had been created, they were then translated into visual styles, a tone of voice and brand statements that encapsulated the essence of the company.