{"id":4585,"date":"2023-01-06T13:20:16","date_gmt":"2023-01-06T12:20:16","guid":{"rendered":"https:\/\/bridgestudio.co\/?p=4585"},"modified":"2023-01-10T14:16:40","modified_gmt":"2023-01-10T13:16:40","slug":"7-feng-shiu-proof-steps-to-choose-the-right-ux-design-agency","status":"publish","type":"post","link":"https:\/\/bridgestudio.co\/7-feng-shiu-proof-steps-to-choose-the-right-ux-design-agency","title":{"rendered":"7 Feng Shui-Proof Steps to Choose The Right UX Design Agency"},"content":{"rendered":"\n<p>What do Feng Shui and UX have in common? Surprisingly, they are multi-generational long lost distant cousins. While many think UX is a fairly recent field, it has existed for over 3,000 years. It\u2019s hard to believe this statistic because the term \u201cUX\u201d came into the spotlight only in the mid-1990. Although it took a while for organisations to catch on and understand the importance of UX, in today\u2019s hyper-competitive and over-saturated digital world, any company with a website or an app must invest in UX design to survive. Because of this, companies across all sectors are allocating hefty budgets towards the field and trying to figure out how to choose the right UX design agency for their industry and brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-scaled.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-1024x683.jpg\" alt=\"UX History, old laptop in stone\" class=\"wp-image-4589\" srcset=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-1024x683.jpg 1024w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-300x200.jpg 300w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-768x512.jpg 768w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-1536x1024.jpg 1536w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-history-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2><strong>A Little Bit of UX History&nbsp;<\/strong><\/h2>\n\n\n\n<p>So how does an ancient Chinese practice relate to UX? It\u2019s simple. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Feng_shui\">Feng Shui, <\/a>which translates to \u201cthe way of wind and water,\u201d is the art of arranging objects in relation to the flow of energy in a given space to achieve harmony and balance. It\u2019s a way of arranging physical spaces in the most optimal, harmonious, and user-friendly way. Just as Feng Shui specialists arrange interiors to easily navigate the room, UX designers apply similar principles to a website or app to create an intuitive and user-friendly experience.&nbsp;<\/p>\n\n\n\n<p>Although UX has had many phases, we\u2019ll fast forward to one that put it on the map. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Don_Norman\">Donald Norman<\/a>, a cognitive scientist, was an Apple employee in the 90s. His job title was User Experience Architect and Donald was the first employee to have <em>UX<\/em> in his title. He came up with the term <em>user experience design<\/em> because <a href=\"https:\/\/thenextweb.com\/news\/a-brief-history-of-ux-design-and-its-evolution\"><em>\u201chuman interface and usability were too narrow.\u201d<\/em><\/a> According to Donald, he wanted to <a href=\"https:\/\/thenextweb.com\/news\/a-brief-history-of-ux-design-and-its-evolution\"><em>\u201ccover all aspects of the person\u2019s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual<\/em><\/a><em>.\u201d<\/em><\/p>\n\n\n\n<h2><strong>What Is UX Design &amp; Why Is it Important?<\/strong><\/h2>\n\n\n\n<p>Today, UX design can be described as a product creation process that provides meaningful and relevant user experiences. It encompasses the entire process of acquiring and integrating the product, design, branding, usability, and function. According to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jesse_James_Garrett\">Jesse James Garret<\/a>, \u201cUX design is about engagement. It\u2019s not about a specific product, app, or website. It\u2019s about what happens before, during, and after a human interaction has occurred.\u201d<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/www.toptal.com\/designers\/ux\/ux-statistics-insights-infographic\">impactful statistics<\/a> as to why UX matters:<\/p>\n\n\n\n<ul><li>88% of online consumers are less likely to return to a site after a bad experience<\/li><li>90% of users reported they stopped using an app due to poor performance<\/li><li>Slow-loading websites cost retailers more than $2 billion each year<\/li><li>Smartphone users are 5x more likely to abandon a task if a site isn\u2019t optimized for mobile<\/li><li>53% of mobile site visits are abandoned if pages take longer than 3 seconds to load<\/li><li>First impressions are 94% design-related<\/li><li>Judgments on website credibility are 75% based on a website\u2019s overall aesthetics<\/li><li>83% of people say a \u201cseamless experience across devices\u201d is very important<\/li><li>9 in 10 smartphone owners who describe a mobile brand experience as helpful would purchase from that brand again<\/li><li>Every dollar spent on UX has a return of $10-$100<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-scaled.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-1024x683.jpg\" alt=\"Ux design agency office\" class=\"wp-image-4588\" srcset=\"https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-1024x683.jpg 1024w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-300x200.jpg 300w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-768x512.jpg 768w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-1536x1024.jpg 1536w, https:\/\/bridgestudio.co\/wp-content\/uploads\/2023\/01\/UX-Agency-Office-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2><strong>How To Choose The Right UX Design Agency<\/strong><\/h2>\n\n\n\n<p>These statistics probably got your attention and you might be thinking it wouldn't hurt to reach out to a UX design agency, but you don\u2019t know where to start. We can help! Here are some tips to keep in mind when looking for a UX agency.&nbsp;<\/p>\n\n\n\n<ol><li><strong>Do Your Homework<\/strong><\/li><\/ol>\n\n\n\n<p>Before reaching out to <em>any<\/em> UX design firm, think about the following questions:<\/p>\n\n\n\n<ul><li>Why are you looking for a UX agency now?<\/li><li>What problems are you trying to solve?<\/li><li>What is the end goal of the project?<\/li><li>What is your budget?<\/li><li>What is your timeline?<\/li><li>What is your ideal workflow &amp; process when working with external firms and agencies?<\/li><li>Can you clearly explain your company\u2019s brand and core values? (you\u2019d be shocked how many companies can\u2019t do that)<\/li><\/ul>\n\n\n\n<p><strong>2. &nbsp; Niche Experience<\/strong><\/p>\n\n\n\n<p>Every UX agency has an impressive portfolio with brand-name clients. It is, however, more important to focus on the industries they\u2019ve worked with. If you are a fintech company and the UX agency works mainly with food &amp; beverage clients, it might not be the best firm for your business. Sometimes it\u2019s better to work with boutique UX agencies with a niche rather than large generalist firms.&nbsp;<\/p>\n\n\n\n<p><strong>3.&nbsp; Communication &amp; Project Management<\/strong><\/p>\n\n\n\n<p>Communication is one of the most important elements for a client to feel comfortable. From the very first contact, a client must feel the UX firm\u2019s excitement and enthusiasm to work on their project. It\u2019s not only about responding to questions but taking additional steps to educate them about everything related to the project.&nbsp;<\/p>\n\n\n\n<p>Feeling comfortable with the project manager\u2019s communication style is also extremely important as they will be the primary go-to person for the entirety of the project. While timely check-ins and updates are crucial, a PM must also possess soft skills. UX projects can be costly and run into hurdles, making the experience overwhelming and frustrating. Having a patient and empathetic PM that keeps you in the loop of everything can make the project go a lot smoother.&nbsp;<\/p>\n\n\n\n<p><strong>4. &nbsp; Matrixes &amp; Case Studies<\/strong><\/p>\n\n\n\n<p>While it\u2019s easy to get distracted by complex interfaces and shiny eye-candy designs, at the end of the day it\u2019s all about numbers. UX is a quantitative and qualitative field with the ultimate goal of helping companies increase their bottom line. Along with before\/after design comparisons, potential clients should request statistics and case studies that include relevant metrics and KPIs such as increased sales, page views, conversions, etc.&nbsp;<\/p>\n\n\n\n<p><strong>5.&nbsp; &nbsp; Team<\/strong><\/p>\n\n\n\n<p>Although during the UX agency selection process, clients get courted by founders, senior partners, or creative directors, it\u2019s equally important to meet the entire UX team. Request to talk to a lead designer along with other team members. This not only helps understand the core competencies of different contributors but also determines if the agency has a team capable of carrying out all areas of UX.&nbsp;<\/p>\n\n\n\n<p>Talking to the team also helps understand the process. While every agency has its own and it changes based on the project, understanding the process helps clients understand what different members bring to the project and at what point.&nbsp;<\/p>\n\n\n\n<p><strong>6. &nbsp; Social Proof<\/strong><\/p>\n\n\n\n<p>Client reviews and testimonials speak for themselves and it\u2019s a great start when researching UX firms. If you know someone that has previously worked with a particular agency, reach out and ask about their experience. It\u2019s also a standard practice to ask the UX agency to provide contact information for previous clients. This can help get an idea of what it\u2019s really like working with them. Third-party review website such as <a href=\"https:\/\/clutch.co\/\">Clutch<\/a> is also a good resource to get a sense of the UX agency\u2019s work. Last but not least, Google stalking can help gather useful information to determine if the agency is trustworthy.&nbsp;<\/p>\n\n\n\n<p><strong>7. &nbsp; Fit &amp; Connection<\/strong><\/p>\n\n\n\n<p>Choosing the right <a href=\"https:\/\/bridgestudio.co\/\">UX agency<\/a> is not only about prices, portfolios, and big-name clients. Chemistry is extremely important. It\u2019s a bit like dating. You can be out with the most attractive person, but the spark is missing. There is no connection, and the conversation feels like pulling teeth. This is <em>not<\/em> your UX design firm. Keep searching until there is chemistry and you both share the same vision and similar ideas. There has to be ease and comfort when meeting with the right UX design firm. Not only will it make the project smoother and more enjoyable, but it will be easier to iron out hick-ups that may arise.&nbsp;<\/p>\n\n\n\n<p><strong>In Conclusion<\/strong><\/p>\n\n\n\n<p>UX is evolving and many organisations are finally embracing the field. Finding the right UX firm can be intimidating because many still don\u2019t fully understand the industry or speak the language. Busy professionals can benefit from a quick <a href=\"https:\/\/www.awwwards.com\/academy\/course\/an-introduction-to-ux-design\">Introduction To UX Design<\/a> workshop to equip them with an understanding of the field and make them better equipped to choose the right UX design agency for their organisation.<\/p>\n\n\n\n<p>Written by <a href=\"https:\/\/www.linkedin.com\/in\/juliyaobukhovskaya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Juliya Obukhovskaya<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Feng Shui and UX have in common? Surprisingly, they are multi-generational long lost distant cousins. While many think UX is a fairly recent field, it has existed for over 3,000 years. It\u2019s hard to believe this statistic because the term \u201cUX\u201d came into the spotlight only in the mid-1990. Although it took a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Feng Shui-Proof Steps to Choose The Right UX Design Agency - Bridge Studio<\/title>\n<meta name=\"description\" content=\"How To Choose The Right UX Design Agency. What do Feng Shui and UX have in common? 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