The Beauties and the Beasts of Financial Branding
The financial services industry has been undergoing a slow and painful transformation in the last 20 years. A new generation of fintech brands have lit a fire under traditional banks’…
Thinking
Six Branding Mistakes That Could Send Your Company to the Grave
Branding mistakes are deadly sins. Yet, they are often avoidable. Here’s how to avoid a grisly branding fate this Halloween. When it comes to the corporate world, bad branding can…
How to improve design client relationships
Want to avoid soul crushing endless changes to your work? This post will tell you how to improve design client relationships and decrease the amount of rounds of amends and…
Brand Workshops for Good: Bridge Studio in Kenya
Bridge Studio Creative Director James Eccleston’s trip to Kenya over the summer preluded the launch of an exciting new collaboration with Viajes Tumaini… Bridge Studio’s brand workshops provide businesses with…
A word paints a thousand pictures: Why messaging is vital in branding
‘Words are, in my not so humble opinion, our most inexhaustible source of magic’. The often-forgotten importance of effective business communication. ‘Why are you quoting the Harry Potter books?’. ‘Have…
What You Can Learn about Brand Personality from Boris Johnson’s Hair
In the summer of 2019, the BBC released a YouTube video entitled ‘Boris Johnson: The Boy Who Wanted to be World King’. Reaching the pinnacle of British politics has taken…
Workshop: How we resolved an NGOs biggest problems
A couple of months ago we were contacted by the Spanish NGO, Tumaini, asking us for help in resolving some of the problems they had. Tumaini is an NGO that…
Genuine brand messaging in an uncertain time
Today while deleting a deluge of impersonal copy and paste marketing e-mails asking me to ‘stay safe’, (like they give a hoot) the doorbell suddenly rang. A young man on…
What rugby taught me about business and design
Apart from fighting obesity, diabetes, high blood pressure, mental wellbeing and lowering cholesterol, what exactly is playing rugby good for? The lessons at school that have best served me have…
How walking can unlock your creativity
Is your creative brain stuck? Have you ever sat down at your desk to resolve a creative problem and then your brain decides it has no interest in doing what…
How to improve your focus
Do you remember that guy who got caught doing that thing to that wolf and the best thing was… oh wait a moment I just got a message… oh…
Logo design process
Usually when designing a logo it will be in the wider context of the brand. The logo is just one part of how the brand communicates. Having said that, depending…
Hostelworld rebrand opinion
Hostelworld, as the name cunningly suggests, is an online hostel booking site. Since it started way back in 1999 the company has gone from strength to strength and is now…
6 tips for new design students
1. Side projects Is it enough just to turn up to class and get a good grade? In these hyper competitive times it helps to set yourself apart. Perhaps a friend of…